Whether you are in business for yourself, want to be or just want to succeed in your current endeavor finding trustworthy advice can be hard to come by.
One such trustworthy source is Natalie Macneil. Her website She Takes On The World, is listed by Forbes as one of the “Top 10 websites for Entrepreneurial women”.
Her video interviews are great. And in case you skipped or didn’t listen to her 28 minute interview with Maria Forleo…I’ve comprised a synopsis of some great takeaway’s you can use in business today!
1. Be Outstanding at one or two things…not dozens.
Maria recommends focusing on just one or two things that you can excel at in your space. Don’t try to compete with companies, businesses that have more resources than you by overextending yourself.
Application as I see if for mobile spray tanning technicians, we call artists, is that don’t try and have a Facebook, twitter, Instagram and Pinterest account for your business of one. If most of your peeps are on Facebook then go with that, if you are more comfortable with Instagram…do it! I read once in a book by Gary Vaynerchuk that you should never start a business that you couldn’t blog 50 things about right away. Meaning, if you are not passionate and don’t have anything to add to the subject..maybe you shouldn’t be in that business. Now, when first starting any new venture you may not be an expert yet, that’s okay. But make sure you seek out someone who is. Get educated and then get talking. Don’t spread yourself too thin. If you are excelling in one area that may be enough to explode your business if you keep doing it. Don’t be mediocre at 50 things…it’s okay to be amazing at just 2!
2. How to focus with multi-passions.
As women not one of us can truly focus on just one thing. A lot of us have jobs, school, family and even second jobs. But there are some ways in which we can harness focus on the activities that can boost our business into success. Take a look at the questions Maria challenges us with in order to prioritize our focus. If we chose to spread our passions out that might mean sacrificing true success of any one of things we care about. No such thing as “having it all”.
3. Simple beats complex.
This goes to the whole, “Trust your gut” thing. If something has too many bells and whistles or has too many strings attached it may not be a good fit. This sounds intuitive but we all need to hear sometimes to “TRUST YOUR GUT”!
4. People already dislike you.
Sound harsh? Not really, it’s really an enlightening idea if you think about it. Maria explains that you should not be fearful to put yourself out there because there are already people that know you and don’t like you and “ so what?”, that hasn’t killed you yet. Criticism can often come from people who are risk adverse and are straight up jealous. Let the haters hate.
Thanks Maria, enough said.