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3 Ways to Kill Your Spray Tanning Business

3 Ways To KILL Your Spray Tanning Business

Profit killers of spray tanning businesses may surprise you. Spray tanning technicians start off their business with gusto and eagerness, but like many other “work from home” careers they fall prey to similar habits that will ultimately KILL their businesses.

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  1. Stop Training
  2. Become “Just like everyone else”
  3. Quit Working Their Business

Avoid these: Learn More

Each one of these is enough to kill any business but the combination will ensure demise. Let’s break down each one of these and learn how to prevent or get out of these terrible habits.

Stop Training: So, you’ve got your kit and DVD. Maybe you even trained with someone one on one for a few hours. That’s a great start but that will only begin to scratch the surface. True professionals and experts never stop learning.

In the beginning many technicians simply want to spray clients and achieve a “Not orange” look.  I call that, low expectations and the BARE MINIMUM of what you should strive for. True, in the beginning you’ll want to have that goal, but once achieved, what’s next? If that’s the only trick you’ve got in the bag, then you’ll never set your business apart from anyone else and you won’t be able to command higher prices. Do you want to be the cheapest tan forever? Some people have what it takes to self-improve. This requires trying new techniques with your gun, teaching yourself custom blending and contouring. Most people will NOT be able to achieve this without guidance, most people don’t have the time or willing models to undergo such an experiment.

In order to make more money per client you need to be better than the average artist. You need to expand your services and set yourself apart.

YOU NEED A PLAN.

Here are 3 questions to put into your business plan. Don’t have a business plan for your spray tanning business? Get one here.

  1. What is your continuing education strategy?
  2. Where are you going to get it?
  3. How much is it going to cost you?

Become “Just like everyone else”: Distinguish yourself in this sea of self-proclaimed “experts”. In order to do this, you have to know who is your competitor. You also have to know how much they charge, where they travel to and what they offer. After you’ve done your research on your competitors its much easier to know what sets you apart. Your price, service and expertise should set you apart in your local market. Prove it with a great professional website, professional marketing materials, business cards and most importantly  reviews. Client testimonials don’t have to be sophisticated, before and after photos can be made on your smart phone using pictures that you’ve taken of a client along with a testimonial you received via email. You can post those to your social media sites as well as include them on marketing material. Make sure to get written approval from client.

Visibility can breath life into your business. If clients that are searching for spray tanning in your area can’t find you, how do you intend to grow? Do a Google and Yelp search for Spray Tanning ( your city) and see who comes up. Do you?

Here are 3 questions to put into your spray tanning business plan.

  1. How is your service different than your competitors?
  2. What, specific, service do you offer that your competitors don’t?
  3. How can I get my business noticed virtually in my community?

Quit Working Your Business: Even though you may not have a “brick and mortar” store front you still own a business, right? Your business and you deserve to be taking seriously. This will only happen when YOU take your business seriously. Even if it’s part-time, you have a right to take pride in ownership of what you have accomplished. Not everyone wants to be a full time 40+ hour a week tanning artist. Maybe for you tanning 2 nights per week making an extra $300 is exactly what fits into you life. Don’t let others define the value of your business based on their prejudice of “work from home” businesses.

Each day you need to wake up and prioritize your day. Some days your personal life, home or holiday’s will take precedence. Don’t judge yourself for that! That’s the beauty of working for yourself. But, in that same way don’t become lazy. Working your business needs to fit in, otherwise the income potential will vanish and you’ll end up with a hobby.

Here are 3 tactics to working your business regularly:

  1. Identify how much $$ you want to make weekly. Divide that total by your per session price. For this purpose we are going to assume that you tan 1 client per half hour of work. The equation looks lilt this: $300 per week/ $25 per session= 12 Half Hours = 6 Hours of Work
  2. Commit to working the amount of hours per week you want to be booked with clients right now! Establish a set schedule of when you are going to working those hours and let your family know you are “unavailable” during that time, just like you would be with a client.
  3. Begin working through your business plan and executing your strategy with your newly dedicated time. This should always include a marketing strategy and evaluating current marketing.

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Tip: Going it alone can be frustrating and turbulent. Look for a supplier that fills all your needs. If you only need solution and your infrastructure is in place (website, logo, marketing materials etc), then find a company that not everyone is using or has a special meaning or story. If you need the whole kit and caboodle, consider a company like ours (BronzedBerry.com). We provide certification, mentors, ongoing training, events, websites, marketing material and more for as little as $9.95 a month).

Bounce Back After Food Binge

Let Women’s Health Mag give you the top do’s and don’ts after your Thanksgiving Feast.

One thing off their list, a spray tan of course! That always makes us feel better. Don’t judge yourself too harshly. Just get back to your routine and glow with us all winter.

Death of Spray Tanning? No way Racked, you are wrong.

Spray tanning is here to stay and this year’s Red Carpet is proof.

The 2015 Emmy’s on Sept 20th, 2015 proved an online blogger wrong. Guilianna Rancic (reality tv star), Joanne Froggatt (actress Downton Abby) and Sarah Hyland (actress Modern Family) are just a few examples of stars showing off their spray tans this Red Carpet season. See more Emmy celeb pics here.

Racked, an online website dedicated to all things Red Carpet posted an article on Sept 18th, 2015 predicting that spray tanning and celebrities are on the outs, just two days before the big event.

Tynan Sinks used 3 celebrity examples from 2014′s Emmy’s as the basis of his prediction ( Lena Dunham, Natasha Lyonne and Zooey Deschanel). Well, he was WRONG! 

Their is no argument that women do not need a spray tan to be beautiful. However, predicting that spray tanning is going away based on three or four examples is silly. Worth noting is that Zooey’s 2014 Emmy pic contradicts Mr. Sinks. Even though she’s tanned up like a golden goddess it seems that she does have a warm hue to her whole body…indicating a great spray tan!

Spray tanning doesn’t have to be dramatic, it’s all about customizing to what your client wants. Some clients want to look like they just came back from the Canary Islands while others want just a warm glow. This multi-billion dollar industry isn’t going away anytime soon and we couldn’t be more thrilled.

Top 5 Success Drivers: For Women Entrepreneurs

What is a success driver? It’s simply a motivating factor that produces a desired outcome. It may sound fancy and complicated but you already have them, you just didn’t have a name for it.

1) Personality: Extroverts and Introverts alike can be very successful with home party businesses. The question to ask yourself is, “Am I able to stand in front of a small group and confidently communicate something I’m passionate about?” Extroverts often thrive on this type of engagement and find it fun to come up with funny or engaging stories to tell. Introverts like to stick to a script and feel good knowing they’ve been trained with understanding what to expect and what to communicate.

2) Time: All income bearing ventures are going to require time. The time you put in should directly impact what you can reasonable expect to get in return. This means that if you only have 5 hours a week to devote to your business you shouldn’t expect to have the same income as someone who has 20 hours a week to devote. Having only 5 hours shouldn’t prevent you from entering this industry. You just need to work smartly with your time. What’s great is that as your schedule permits and time goes on the more you can put in the more you can get out.

3) Passion: If you love this product and love making women feel beautiful and want to share your passion with those around you, this is a great opportunity. People are searching for our product and healthy lifestyles. Lifelong relationships can be created and transformed through this business.

4) Perfectionism: Often, perfectionism is looked at negatively. Trying to achieve a perfect home, family or physique can be exhausting and leave you feeling depleted. Good news is that the high expectations you hold for yourself can actually show that you care. Caring about how you do your job and wanting the results to be “perfect” for your clients is exactly the type of person who can be great as a Tanning Artist.

5) Drive: High desire to succeed. This last motivating factor on our list leading women to succeed is the most important, and having this can overcome many other obstacles. When was the last time a lack of money really and truly prevented you from getting what you felt your family really needed? When we know we “need” something we find a way to make it happen. Are you that type of person? If so, this could be for you! The simple desire to succeed, paired with training and the materials needed for success is a killer combo.

Having all of these factors isn’t necessary to be a successful Tanning Artist. However, you’ll find most of our Tanning Artists do possess more then one of these qualities.

If you want to learn more about this program or how to get started. Let us know.

Good Intentions Don’t Always Lead to Good Business

Reigning Miss America Kira Kazantsev, left, holding the spray tan gun, with B.Bronz owner Kelly Richardson, far right, at this year’s pageant festivities. INSTAGRAM PHOTO

Miss America pageants are known for drama and a little scandal but this year (2015) the drama came BEFORE the event with a sponsor, BBronze.

The Trentonian reported Richardson (owner BBronze), a convicted felon, solicited salon owners to participate in spray tanning activities in Atlantic City. Salon owners paid her up to $1000.00 to participate in the event.

The night before the event some of them were told not to bother showing up, with no talks about a refund.

We believe Kelly had every intention of working with these ladies but the situation got out of control and the result chaos. Now Miss America may be looking for a new sponsor….we think BronzedBerry might be just the thing.

Check out more of the scandal, here.

Breastfeeding Dangers?

Question: Do you think Colleens critics have looked into what garbage ingredients they are lathering all over their breasts prior to nursing their babies?

Congratulations Colleen on not being perfect…just like the rest of the world.

Don’t know what we’re talking about? Well, clearly you don’t follow Huff Post or E online news, because this picture and topic are trending.

“Spray tanned Mom Breast feeds infant.”

Baby is fine and Mom is too despite the backlash that she received from tons of judgmental people making ridiculous claims to include, “worst mum ever”.

Great job Colleen on standing up for yourself and not taking this lying down.  Read her open letter in response to the attack on her blog.

By the way, there is no indication that tanning solution, other than tasting badly, would negatively effect this infant. Breastfeeding Moms should feel confident about spray tanning.

Avoid Scandal:  Directly after your spray tan, simply use a baby wipe to wipe the tanner off your breasts. That’s it! No fuss, no mess, no problem.

 

Sources: E NewsHuff PostColleys Wobbles

Plastic Surgeons Advice?

“Yes” says plastic surgeon.
Recently reporter, Rachel Damgen sought out advice from plastic surgeon, Dr Audrey Klenke on the subject matter of spray tanning.

BronzedBerry is happy to report that we have ZERO chemicals in our products and solutions that Dr. Klenke warns about below.

audrey surgeon tanning

Rachel’s Question: Do self-tanners or spray tans pose any health risks? Are there any chemicals or other ingredients I should avoid?

Dr’s Answer: Sunless tanning is the healthiest way to get that nice summer glow. However, you should be cautious of the product you use and how you use it. Sunless products are not regulated by the Food and Drug Administration, so it’s up to you to pick a quality product. Ingredients you should avoid are alcohol, parabens, dyes, formaldehyde and any other harsh chemicals. Be sure to read the ingredients on any self-tanner you are considering buying, and don’t be afraid to ask your spray tan technician if you can take a look at the product he or she is using. Be especially cautious of formaldehyde, which may be listed under several different names such as DMDM, Formalin, Methanal, Methyl aldehyde, Methylene oxide, Morbicid acid and Oxymethylene.

Read full interview on islandpacket.com

The Buzz on Burt’s Bees?

According to NPR, Burt Shavitz died on Sunday July 5th. He was the co-founder of Burt’s Bees and quite the eccentric!

We are sorry to say “goodbye” to a natural product leader who challenged the beauty industry standards of “normal”. However, we are thankful to him for proving that natural beauty products can also work great too.

Glad to see that someone captured his opinion on film. Can’t wait to see the whole thing!

Learn more about his interesting life on NPR, click here.

Legal Age Limit on Tanning Beds?

Legal age limit for tanning beds? – CNN.com
Tanning salons are already under siege — they got taxed by the health law, are newly regulated by the federal government and states, and have become dermatologists’ favorite bad guy. But some policymakers say that’s not enough. Pointing to rising skin cancer rates and increased marketing toward young people, these public health advocates want new national restrictions regarding who can get their indoor tan on.
By Lisa Gillespie, Kaiser Health News
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